PR Project Manager / Specialist
Taipei / KKBOX Group - Public Relation / Permanent
KKBOX Group is Asia’s leading music entertainment company. Started by a group of music loving Internet software developers, we built and launched one of the world’s first music streaming services in 2005. Based in Taipei, the heart of Chinese pop music, we gradually grew our business from Taiwan out to Hong Kong, Singapore, Malaysia and Japan. Ever curious towards reinvention and discovering new business models of the future, we have expanded our business scope from music streaming to live events, technology services, content, investments and continue to explore reinvention through innovation in the digital entertainment space.
KKBOX Group is seeking a Public Relations Project Manager / Specialist to nurture a strong industry network, increase awareness and develop an enviable corporate image by developing and executing effective communication and media relations programs.
We are eager to meet people who are willing to challenge the norm, comfortable living outside the comfort zone, and strive to create value.
Responsibilities: Coordinate public relations activities.Develop a marketing communications plan including strategy, goals, budget and tactics.Develop media relations strategy, not only traditional media, also social media & KOL.Direct social media team to engage audiences across traditional and new media.Manage media inquiries and interview requests.Create content for press releases, byline articles and keynote presentations.Monitor, analyse and communicate PR results on a regular basis, including key competitors’ activities.Build relationships with thought leaders to grow industry awareness.Manage sensitive issues to maintain company’s good reputation.Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them.
Requirements:Excellent communication and presentation skills in both Chinese and English, with confidence to serve as the company’s spokesperson.Solid experience coordinating successful PR campaigns.Expertise in different social networks, including Facebook, IG, PTT, Dcard and other social platforms. Ability to foster long-term relationships with key professionals.More than 5 years of experience in public listed companies and agencies is a plus.Experienced of dealing with government projects and familiar with the public policy is a plus.