KKSTREAM

Product Marketing Manager

Taipei / KKStream - Marketing / Permanent

We are in the midst of the most exciting media revolution in history. Streaming technology is changing the way we consume content and experiences. We are KKStream, Asia’s leading B2B streaming technology provider and service consultant that has been helping clients build their own vertical media for almost a decade. With offices based out of Tokyo, Taipei and Kaohsiung, we have been enabling media and entertainment leaders in the region to power platforms for millions of users through our BlendVision streaming solution and tailor-made large-scale enterprise services. 

We are looking for a strategic product marketer who is deeply passionate about technology and innovation to join our growth story into international markets. The candidate should have seasoned skills in B2B marketing and a proven track record of success with their product marketing strategies. Our business is more like a start-up with a high degree of growth and ambiguity. You should embrace the opportunity to act in multiple roles, be creative in identifying new ways to differentiate our streaming solution in the market, and enjoy the chance to independently solve hard problems. The ideal candidate will be willing to roll up their sleeves to execution; and be open-minded when dealing with uncertainty.

Responsibilities:

  • Market Intelligence – Conduct customer profiling, market-sizing, and competitor analysis via market research, customer interviews, and segmentation analysis.
  • Go-to-Market Strategy – Develop the action plan to reach target customers including but not limited to product positioning and messaging in specific segments, identifying touch points, and achieving the optimal results within a set time and budget.
  • Content Development – Develop marketing assets with a clear understanding of the marketing funnel and what content is most crucial in each phase.
  • Sales Enablement – Develop differentiating product sales kits and playbooks to enable global business development.
  • Digital Marketing Enablement – Work closely with Digital Marketing Manager to deliver messaging and content to enable effective lead generation campaigns. 
  • Requirements:

  • 7+ years of proven product marketing experience in the technology industry. 
  • Tracked success in promoting B2B products in foreign markets.
  • Proven ability to understand complex technology and translate features into customer benefits.
  • Ability to independently work on multiple concurrent projects in an agile environment. 
  • Excellent written and verbal communication and presentation skills.
  • Proficient in spoken and written English/Chinese.
  • MBA or Bachelor’s degree in business or technology field.
  • Apply Now

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